Jeannette Taylor is the marketing director of Somersault, a company that specializes in helping Christian authors, organizations, and ministries maximize their connections with readers. Jeannette has 30+ years of strategic marketing and research experience. She started her career in 1984 at Zondervan Publishing House where she served as general manager of Bibles and vice president of marketing. Since 2001 she has owned JET Marketing, a marketing strategy consulting firm. In her roles at Somersault, Zondervan, and JET Marketing, she has developed marketing plans for a wide range of books and Bibles. Jeannette is also an adjunct professor at Cornerstone University in Grand Rapids where she teaches marketing and entrepreneurship classes.