Publishing Strategist, Collaborative Writer, and Editor. Cindy Lambert publishing strategist for Somersault Group and collaborative writer, began her career as owner of an award-winning independent Christian bookstore, then expanded into leadership roles in distribution, editorial, consumer research, and publishing at Ingram, Simon & Schuster, and Zondervan, where she served as vice president and associate publisher of trade books. As a collaborative writer, Cindy has co-authored the bestselling book UnPlanned with Abby Johnson (Tyndale and Focus on the Family, 2010), 40 Days for Life with Bereit and Carney (Cappella Books, 2013), One Light Still Shines with Marie Monville (Zondervan, 2013), and Unstoppable with Christine Caine (Zondervan, 2014). She and her husband, Dave, have six children and nine grandchildren.
The Lamberts, along with four other industry veterans, co-founded Somersault, a publishing strategy and services agency committed to exceptional creativity, right-now technology, and old-fashioned personal care. Somersault believes that the extraordinary changes taking place in the world of publishing provide" a playground of possibilities" for Christian authors, agents, publishers, and ministries. In that spirit of fun and optimism, Somersault provides an array of outstanding publishing services such as writing, editing, branding, marketing, promoting, and social media networking, all crafted to engage the broadest possible audience.
Cindy will be teaching a pre-conference and breakout session, as well as taking 15-minute appointments.
Book Proposal Intensive Clinic
Dave and Cindy Lambert Somersault
Limit: 25 registrants
Prerequisite: Complete and bring with you a working proposal. Once you've registered, you can download the template for the fiction or non-fiction book proposal.
Length: 3 hours
A winning book proposal is a tool that entices seven audiences (author, agent, editor, pub board, marketing, creative, and sales) to grasp a contagious vision for a book, and then equips them to successfully play their parts in placing the book into the hands its ideal readership.
We've all heard the common advice, "Write to your audience, not to yourself." Good advice! Many authors, however, may know the audience of their book, but have no understanding of the true audience of their book proposal. In this four-hour intensive clinic you will be introduced to the business side of publishing decisions, discover what really happens behind the closed doors of editors and publishing boards, and learn how to craft an enticing proposal that captures the interest of editors and publishers.
Broken into four segments, this hands-on interactive clinic will begin with an in-depth presentation, then offer individual time to work on and refine specific proposal elements of your own, then break into small groups for fiction and nonfiction personal feedback and critique, and finally come together again for advice and guidance to launch you into the world of meeting with editors.
Proposal-writing classes have always left me feeling a bit bewildered. Each instructor had their own, different list of “musts,” “do’s,” and “don’ts.” The fog lifted for me after working with Cindy Lambert at the Colorado Christian Writers' Conference. A delightful and caring mentor, I would have enjoyed her class under any circumstances. But as a teacher Cindy really zeroed in on: WHAT we needed to include in our proposal, WHY that information was important to an Acquisitions Editor, WHERE each section should be shown for optimum effect, HOW to dig deeply to uncover what made our writing stand out in a crowd, and, maybe most importantly, WHO are our readers? It took my understanding of writing and publishing to a whole new level.
Lori Hynson, Author of SuperGal vs God
Writing a Compelling Non-Fiction Book Proposal
A book proposal that catches the attention of an acquiring editor—positive attention—needs more than just the inclusion of the right items. It needs to be based on a unique and winning idea; it needs the right tone; it needs the right personality; and it needs to be the best possible example of your writing ability. Learn how to create a compelling proposal from an editor responsible for discovering and publishing some of the most admired Christian authors writing today.
Cindy Lambert – Somersault
To thrive in today’s publishing world, you need to stay light on your feet. The publishing world is tumbling heels over head:
• Technology is splintering broad mass markets into thousands of narrow niche markets.
• Forrester predicts eReaders/tablets ownership in the USA will soar to 60 million by 2015.
• Staff and budget cuts at publishing houses are reducing author and marketing support.
• Paper/Print/Bind is now HTML/PRC/DTP.
Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care.
In this topsy-turvy time, let us help you nimbly navigate the changes and flip the publishing world right-side up.
Somersault Group™ (Somersault™), a partner-managed LLC with offices in downtown Grand Rapids, is a publishing strategy and services agency committed to exceptional creativity, right-now technology, and old-fashioned personal care. Somersault Group believes that the extraordinary changes taking place in the world of publishing provide "a playground of possibilities" for Christian authors, agents, publishers, and ministries, and in that spirit of fun and optimism, Somersault Group provides an array of outstanding publishing services such as writing, editing, branding, marketing, promoting, and social media networking, all crafted to engage the broadest possible audience. Its online dashboard Somersault NOW is a resource of information for marketing and publishing professionals.